In 2023, the concept of Iceful took root in the mind of its creator, Charles Lamarre, during a transformative period of extreme self-improvement. Charles had spent his first year of adulthood indulging in a lifestyle filled with parties, alcohol, and drugs. However, he soon realized that this path was not conducive to his well-being, prompting him to make a drastic shift towards self-improvement. Transitioning from one extreme to another, he embarked on a journey of personal growth.

Having worked various jobs, ranging from a medical team assistant in Formula 1 to a warehouse clerk, Charles found himself seeking a more fulfilling path. At the age of 19, he made the decision to leave his parents' home and pursue a career as a flight attendant in Toronto, determined to make this lifestyle change permanent. Prior to his move, he had already cultivated habits such as calisthenics and daily cold showers during his time in Montreal, demonstrating his commitment to self-discipline and wellness.

Upon arriving in Toronto, Charles immersed himself in the world of physical fitness, discovering the benefits of cold therapy at a specialized spa. However, he soon realized that such spa services were prohibitively expensive for many individuals. Driven by a desire to make cold therapy more accessible, he began exploring ways to bring this transformative practice into people's homes.

Transitioning to a new environment and lifestyle was not without its challenges. In Montreal, his social circle revolved around activities like smoking weed, drinking alcohol, and playing video games—a stark contrast to his newfound dedication to self-improvement. However, this shift ultimately inspired Charles to create Iceful as an extension of his previous brand, Purposful, with the shared mission of helping others improve their lives and fostering a belief in the limitless potential of individuals.

At Iceful, we are committed to making cold therapy both affordable and accessible to everyone. We believe in promoting this practice not only for its remarkable health benefits but also for its potential to catalyze profound personal transformation. Through our products and resources, we aim to empower individuals to embrace the cold and embark on their own journey towards holistic wellness and self-discovery. Join us on this exhilarating adventure as we harness the power of cold therapy to unlock the boundless potential within us all.